About Us

Our MECCA on the High Street, MECCA in the shopping centre and MECCA Flagship stores offer a variety of shopping environments so that you can explore and enjoy beauty your way. We bring together the world’s most exciting beauty brands, from the most coveted classics to the latest launches. Together with exceptional service and beauty expertise, our team – including Makeup, Skin and Fragrance Specialists – is on hand to make your experience nothing short of extraordinary. Whether you’re a beauty obsessive or just starting your journey, our dynamic spaces are designed to inspire and unlock your creativity and make you fall in love with beauty, in all its forms!

At MECCA, we believe that beauty has the power to change lives. That's why, in 2017, we launched our social change program, MECCA M-POWER.

Our mission? To educate, elevate and empower women and girls to create a world where everyone has equal rights and opportunities. Through M-POWER, we support a group of incredible organisations that are dedicated to creating a future where the next generation can thrive. Together, we're the M-POWERED Collective. We strive to fight for women by ensuring their access to education, improving their health, safety and well-being, empowering female-led businesses, supporting women to become financially secure and independent and elevating women's voices in politics and public life. Join us, and together we can make the world over.

Beauty isn't just skin deep; it reaches far and wide! At MECCA, we're committed to being a force for good – within and beyond the beauty industry. We're constantly on the lookout for opportunities that will create a positive impact on our planet and its people. Through our sustainability program, MECCA M-PACT, we aim to transform our business by building environmental and social sustainability thinking into our operations – from our products and footprint to brands and suppliers. We want to be part of the solution and join other changemakers as a force for good. Together, we can catalyse positive change in our communities, playing our part to make the world a more beautiful place.

Education runs deep in our DNA. MECCAversity began as a way for those on MECCA's shop floor to hone and develop their skills and has since evolved into the education model at the epicentre of all we do. Then, in 2023, we handed MECCAversity over to you! This online learning platform will revolutionise the way you learn about beauty. From introductory lessons with our expert team to in-depth masterclasses led by industry innovators, founders and artists, it serves as your one-way ticket to beauty enlightenment. And this is just the beginning – stay tuned for specialist courses that go beyond beauty that will help you look, feel, and, most importantly, be your best!

Today, there are more than 100 MECCA stores across Australia and Aotearoa (New Zealand).

Beyond beauty retail, MECCA’s commitment to providing the best in beauty has extended into three brands: MECCA COSMETICA, launched in 2003 and thoughtfully crafted by beauty enthusiasts for beauty lovers; MECCA MAX – a collection of vibrant pigments and essential makeup and skincare for all – which emerged in 2017; and in 2022, kit:, a reimagining of the Kit: Cosmetics store concept that offers modern skincare and body care solutions made with premium, plant-derived ingredients and sustainable practices.

Life is a journey, not a destination, and MECCA's ever-evolving concepts show that anything is possible. Along the way, education has always been critical to what we do – from arming our store teams with key knowledge to demystifying beauty for our customers. In 2017, Jo announced the addition of a new arm to MECCA (and a project very close to her heart): MECCA M-POWER, our social change program, which aimed to assist 10,000 girls facing social and financial barriers to complete secondary school. Since achieving that goal in 2022, it now has a new mission: to create a world where women and girls can thrive and achieve their full potential – a world of possibility and opportunity, regardless of gender.